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Everything that is related to website and blog optimization and marketing, including SEO news and events

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How to trim your budget?

11/13/2008 12:47:48 PM



5 Blog Promotion Tips for Beginners

11/5/2008 6:07:53 PM

Blog promotion and marketing is extremely important for those wishing to increase the number of visitors to their blog(s). Nobody’s going to visit any blog that isn’t being promoted, and while it does sometimes take a little luck, relentless promotion is essential for bringing in the traffic.

For those new to blog promotion, here are a few tips to get you started:

• Make sure you know your target audience. If your blog is about pets, for instance, then obviously your number one objective should be to market toward pet owners. If your blog is about politics, then you need to be marketing toward other people interested in politics, especially those who share similar views with you.

• SEO. Search engine optimization is a must. If you’re unsure about what good keywords would go well with your blog, ask an SEO expert. Make sure you implement those specific keywords throughout your blog posts in an intelligent manner. Keep them spread evenly throughout your page.

• Visit popular message boards, especially those that center around your niche, and share ideas with other members. Make it obvious to everyone reading your posts on those forum(s) that you’re an expert. Have your blog linked as your signature, so that other members and lurkers will click to read more.

• If you’re not afraid of criticism, cause a little controversy. Controversy almost always attracts interest, be it good or bad. Write controversial blog posts, and then leave controversial comments at competitive blogs and forums in order to stir up some interest. Try not to be too negative, though, and you don’t want to be accused of trolling, so be careful.

• Try getting linkbacks from other blogs and websites, especially the ones that are of similar content to your own. The more established and higher ranking they are, the more it will help your own blog obtain a higher ranking.

Each of these five tips will help you bring in targeted traffic to your blog. There are countless other blogs and websites out there for you, thus a lot of competition. Many of the highly successful ones, including your niche’s competitors, have done these five things to make it to the top. These are all established methods, and bloggers use them for a reason—they work.

Remember, search engine optimization, blog promotion, and internet marketing are a lot of work, and while some are more lucky than others, true success is determined by the amount of time put in doing those five things mentioned above. Unfortunately, time can be wasted if you’re doing everything wrong, so if you’re unsure about whether or not you should take a certain step, don’t be afraid of asking an SEO expert for advice.

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Keyword density

10/29/2008 10:56:15 PM

Anybody who knows anything about SEO knows how important keyword density is. Keyword density plays an important role as far as page ranking goes. The number of times a specific keyword is used on a web page full of content represents the density of that keyword. If you use a specific keyword or keyword phrase 5 times in a 100 word article or page of content, then your keyword density is 5%. If you’re trying to get that page ranked high with search engines for that certain keyword or keyword phrase, you’ll obviously want good density.

Unfortunately, many mistakenly believe that the more times a keyword is used, the better. This is not the truth. In fact, if you use a keyword or keyword phrase too much on a page, you will be accused of keyword stuffing and maybe even spamming. That page may just get banned from search engines like Google. Thus the number of times a keyword is used isn’t the only way to measure density, but the way it is used is very important as well. If the keyword is thrown all over the page left and right then it is obviously "stuffing". The best thing you can do is to try to find a balance on your web page.

Keep in mind that when I say "page of content", I mean the words appearing on the page, and not the html or metatags. A good keyword density for a page of content will be around 3%-7%, and the keyword needs to be implemented in a professional manner and not just thrown all over the page in an obvious attempt at stuffing or spam. Therefore, for every 100 words appearing on your page of content, you should use the keyword or keyword phrase approximately 3-7 times in a professional manner.

One thing you can do is to measure the keyword density on the pages of your competitors. Find out exactly what the density is and pay close attention as to how the keywords are used on your competitor’s pages of content. There are a number of "keyword checkers" and "keyword density" measurement tools out there that can help you if you don’t feel like calculating it all yourself. Those who despise math can find these keyword checkers useful. These keyword density tools will even allow you to specify whether you would like to measure the content on a page only or the metatags and html as well.

Now that you have a better understanding of keyword density and how important it is to get it just right, you have increased your chances of succeeding with SEO.



Wagg.it’s BUZZ group: “stumbles”, “diggs” etc.

10/16/2008 9:55:24 AM

Website promotion can be tricky these days, as everyone is trying to compete for traffic, leads, and overall interest in their products or services. Search Engine Optimization (SEO) can be a lot of hard work, especially for those competing for the top spot with highly popular niches. Thankfully, websites like Wagg.it exist for the purpose of helping others promote their websites and blogs.

Wagg.it is a social networking site that offers article and blog submissions, voting, SEO and marketing advice, commenting, chatting, and group networking. The groups section of Wagg.it is new, and provides opportunities to network with other bloggers and webmasters. Wagg.it’s group section allows everyone to exchange ideas, tips, and advice. There are many groups to join, including a special Digg group in which the members will be allowed to buy, sell, and exchange Diggs as well as other votes.

Other social sites, such as Propeller, are also represented with Wagg.it’s groups. Members can learn a lot about web promotion through social bookmarking in addition to making friends with other bloggers and webmasters.

Another new feature with Wagg.it’s groups allows members to upload their own videos and pictures. This is a great opportunity for those who are trying to increase their Youtube hits. They can embed the code at Wagg.it’s groups section for other members to see. This will be a great way to not only receive more views, but to generate more interest in the website it promotes as well.

go on WAGG.it and click on "groups"

Members of Wagg.it’s groups can create their very own page by uploading videos, pictures, information about their services and website, and more. All members will have an RSS feed and a comment section on their page. Just like all other social networking sites, there is a private messaging system for those who wish to speak privately.

go on WAGG.it and click on "groups"


Other Wagg.it’s new features include: events, forums, notes, invites, chat, linkbuilding, services, affiliate discussion, and more. Wagg.it is looking to become a popular and informative social networking site, and everyone wishing to learn more about website marketing, blog promotion, affiliates, and more should join right now! For those who are already established webmasters and bloggers, Wagg.it’s groups are a great place to not only advertise their websites and blogs, but to find business contacts and opportunities as well.

In summary, Wagg.it’s new groups section is a great place to learn about online business and to make friends with others who share similar interests!



When Social Network Users Break the Law

10/15/2008 12:17:05 PM

Tuesday's federal election in Canada called for an Internet blackout due to the size of the country. With the first polls in Newfoundland reporting three and a half hours earlier than the last polls in British Columbia, it was necessary to legislate the flow of information across the country.

According to Section 329 of the Canada Elections Act the transmission of election results from any electoral district where polls have closed to districts where the polls are still open is not permitted. Therefore any broadcasts, Internet sites, and satellite had to be very careful not to release any results of the polls that closed on the East Coast before the West Coast polls closed.

However social networking sites were well underway with posting election results hours before the last polls closed out West.

In March 2007, a Charter of Rights case went before the Supreme Court of Canada based on the argument that modern technology made Section 329 of the Canada Elections Act obsolete. The Supreme Court didn't agree and voted 5 to 4 to uphold section 329 which is claimed did not violate the Charter of Rights but provided informational equality.

Section 329 is a 1938 piece of legislation that has been outstripped by technology. Paul Bryan, who took the case to the Supreme Court last year was backed by the Canadian Civil Liberties Association, the National Citizens Coalition, and large Canadian media groups including The Canadian Press, CBC, CTV.

Bryan not only lost the case but was convicted and fined $1,000 for his activities during the 2000 federal election. At that time he posted results from the East Coast on his website before the other polls closed.

Keep an eye on the news because social networking has burgeoned over the past couple of years to the point where it is becoming almost a law unto itself. In 2000, when Bryan broke the law, social networking wasn't even a glimmer in the eye of the Internet. How will Canada managed to enforce section 329 in the face of the power of social networking?



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